Previewing major pieces of upcoming content (think: case studies or annual surveys).Financial wins (think: going public, getting funded).Major company milestones (think: # of employees hired, # of years in business).Brands and personal accounts can break their own news by announcing: If you want to find the latest happenings for any given company in your industry, they’re likely front-and-center on LinkedIn. Videos (think: interviews, webinar snippets, tips)Ĭonsider that LinkedIn doubles as both a social platform and a sort of news source.This means sharing any combination of the following, for starters: For personal accounts, content distribution is all about establishing your expertise. Specifically, content that helps brands position themselves as industry authorities. LinkedIn has exploded as a distribution platform for B2B content.

Content distributionĪnything B2B brands can do to squeeze more out of their content strategies is a plus. Below is a snapshot of how most businesses leverage LinkedIn. Understanding the big-picture activity of brands on LinkedIn is key to building a presence on the platform. Some companies see the platform as a branding tool. How businesses use LinkedIn for marketingįirst thing’s first: there’s no “right” way to use LinkedIn for business.

What does your LinkedIn marketing strategy look like?.

5 LinkedIn marketing tips to strengthen your strategy.

Why personal accounts are so valuable for LinkedIn marketing.

How businesses use LinkedIn for marketing?.

We’ll also highlight best practices and ideas for personal accounts and brands alike. This post breaks down the building blocks of an effective LinkedIn marketing strategy. If you want to get more eyes on your personal account, it’s not going to happen by accident. It’s no secret that LinkedIn is the go-to network for B2B brands.Īnd recent social media demographics highlight the platform’s growing (and high-earning!) user base.īut as more professionals flock to the platform, standing out from the crowd is a challenge.Ĭonsider how over half of all U.S.

Linkedin content marketing